Pan Macmillan Books
Find the perfect gift, for someone else or for yourself
Pan Macmillan Books' Facebook Messenger bot helps users find new books to give as gifts, and discover new books to love. Users can tap buttons or input genres, topics or author names to view carousels of recommended books matching their criteria. Descriptions and extracts are a tap away, and when they find the right book, so is purchase in print, audio and ebook formats.
The bot combines private and public APIs, human curation and AI to give occasional readers quality recommendations quickly. And with hundreds of hours of extracts to explore, enough depth to keep the most voracious reader engaged.